Sponsor and Exhibit with ICMA at the UNITE Digital Event
Just like at an in-person event, your participation in the ICMA UNITE Digital Conference & Exhibit Hall is paramount to gaining visibility and reaching prospects. Now more than ever, your involvement will make all the difference for ICMA’s members and their specific needs. Stay connected with your customers at this unique digital experience.
We are here to help you meet your goals. Custom sponsorship packages are available upon request. Please reach out to firstname.lastname@example.org for more information.
Description: Become a UNITE Event Sponsor. As a sponsor, you will receive one (1) All-Access conference registration.
Benefits: Logo recognition on event web page, on UNITE event platform and in conference marketing materials.
Description: Become the exclusive sponsor of the General Session on Friday, September 25 or Saturday, September 26. Speaker TBD.
Investment: $35,000 / Qty: Two (2)
Benefits: Show a 60 – 90 second video (approved by ICMA), company representative to address the attendees (60-120 seconds), recognition on the digital conference platform, logo recognition on opening presentation screen, introduce the keynote speaker, logo recognition in all pre and post event marketing materials
Be the exclusive sponsor for the UNITE Opening Day Concert at the end of the day on Wednesday, September 23. This concert is sure to kick-off the conference on the right note. Performer TBD. Tentative concert length is 20-30 minutes.
- Brand recognition in the Concert “Room”
- Brand recognition in all pre- and conference marketing materials
- Sponsor representative to introduce the artist
Description: Sponsor a LIVE Education Session
Investment: $30,000 – Qty (3) (Wednesday, September 23; Thursday, September 24; Friday, September 25, of the digital conference)
Benefits: LIVE sponsored session includes the opportunity to present on a key topic area for ICMA members as a concurrent session. Logo recognition on event web page, event platform, and in conference marketing materials. Immediately following the live session, the session will be housed in the On-Demand section of the platform to be seen by attendees for the duration the platform is open and accessible.
Before UNITE kicks-off on September 23, (2-4 weeks) ICMA will hold a special Sneak Peek Day for conference attendees. This will give attendees the opportunity to log into the platform to experience and navigate the platform before the conference kicks-off. The best part?? The only areas/items that will be open is everything of the sponsoring company! The sponsor’s Booth in the Exhibit Hall, featured exclusive content sessions, product launches, and a message from the sponsor welcoming the attendees to the event. Think of this as your own mini digital event!
- Sponsor recognition in all marketing materials promoting the Sponsor Branded Sneak Peek Day
- Sponsor to post/provide content, videos, etc.
- Welcome message from the sponsor to attendees
Description: Your featured Solutions Track session will present practical and new informational case studies of local governments that have overcome challenges through innovative public-private partnerships.
Benefits: Company branded session, listing on digital platform and in event marketing materials, attendee list from session to include email addresses.
Deadline to submit for a Solutions Track: August 7, 2020
Discounts apply for Strategic Partners
Description: Do not miss this opportunity to sponsor one of the Trailblazer Featured Speakers. Speakers TBD.
Benefits: Sponsor logo on opening presentation screen, sponsor introduces Trailblazer Featured Speaker, recognition in event materials.
Description: Purchase ad space on the UNITE web site to maximize your brand awareness.
Investment: starting at $3,500
UNITE’s audiocast series, “UNITE Discussions,” features local government experts covering the following topics connected to the UNITE Conference:
- Budget and Finance
- Civic Health and Community Cohesion
- Equity and Inclusion
Investment: $3,000 or the entire five-part series for $15,000
• One (1) 30-second spoken ad within first minute of episode
• Logo on audiocast landing page and one (1) mention in the UNITE weekly registrant eNewsletter promoting the audiocast.
• Social media promotion and sponsor recognition
*Series begins the week of August 24 and leads up to the UNITE conference.
New this year! Be a sponsor for the conference eNewsletter, UNITE Daily. This eNewsletter will include what is happening each day during UNITE, interviews with speakers, and a recap from the day before.
Investment: $6,500/day, Buy-out: $22,000
- Sponsor recognition in one or all four (4) issues
- Sponsored banner ad
- Sponsor can submit a horizontal half-page ad
- Dedicated UNITE Daily webpage
Sponsor to submit artwork materials to ICMA no later than September 7, 2020
Description: Offer attendees some fun and excitement by being the R.O.C.K sponsor. ICMA staff will randomly select conference attendees and recognize them throughout the virtual conference. Winners will receive e-gift cards from a variety of options!
Investment: $5,000/day; Buyout: $12,500
Benefits: Recognition on event web site and in event promotional materials/channels (eShow Daily, Social Media, etc.). Sponsor branded email for the e-gift card
Description: Let us have some fun with a digital caricature artist! Attendees can sign-up to have a digital caricature picture made, just as they would at in-person event!
Investment: Starting at $1,600/hour for one (1) artist; two-hour minimum; (more options available)
Benefits: Instant download of caricature by attendee, sponsor branded email to those registered for caricature session, sponsor recognition on event website
Description: During the event, ICMA will provide social media messaging promoting the event through several different outlets. Promote your participation and brand by being highlighted in several different ways.
Investment: $3,500 = Quantity 4; Buyout: $10,000
Benefits: One (1) Facebook post, One (1) Instagram Post, One (1) LinkedIn Post and One (1) Tweet pre- and during the event
ICMA is offering three (3) different digital exhibit booth options to choose from. Each category includes benefits that will fit within your marketing goals and budget.
Platinum Level: $3,500
Gold Level: $2,500
Silver Level: $1,500
ICMA Strategic Partners will receive the following digital exhibit booth discounts:
Presidential: 50%, Executive & General: 25%
Let us end UNITE with a surprise and thank you to all attendees and get them excited for 2021! A dedicated sponsor branded email will be sent to include a 2020 ICMA Digital Conference wrap-up video showcasing the pre-conference and four conference days of content, networking, Keynote Speakers, and more!
Included in the email will be a link where attendees will be able to claim their special gifts. Attendees can choose from the following options:
- Exclusive Sponsor post-conference content
- $25 discount on a 2021 ICMA Regional Conference
- $15 credit to use in the ICMA online store
- Sponsor branding in email communication
- Link to a 30-45 second video for sponsor to thank attendees for participating in ICMA’s first ever Digital Conference
- Sponsor recognition in all pre and conference marketing materials
Investment: Starting at $5,000 (plus the cost of the sponsorship item and any activation)
Do you have ideas that will serve the event and attendees well and match your business objectives? You can work directly with ICMA staff to create a unique sponsorship opportunity. Ideas will be evaluated on attendee value, logistics, and implementation timeframes.
- Sponsor to submit Create Your Own ideas to ICMA no later than August 1, 2020.
- All activation components of sponsorship are the responsibility of the sponsor.